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SaaS Growth

Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business

As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Behavioral patterns change at a turbo rate when it comes to usage of various devices, and it affects the concepts of where the data is stored and where the processing is performed. Vendors like you react at the same rate and come up with helpful applications for the cloud paradigm. Eventually, Software-as-a-Service market is starting to outsource the processes and procedures of going out to their clients.

 

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SaaS Growth SaaS Lead Generation

How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Leads…

Leads = customers = profits

If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.

 

Maybe you should take up a career as a postal worker, or any other vocation in which you do not need to be on a perpetual hunting excursion for qualified leads. In the same notion that money doesn’t grow on trees, leads need to be chased down, tackled, and persuaded to convert themselves to customers.

Potential customers are not going to do a Google search for a service and randomly pick a company out of millions of search results. If a potential customer is searching for a service, they need to be directed to take a look at your company, and consider choosing you as a potential provider.

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SaaS Growth

How To Maximize Conversions With Automated Bid Strategy In AdWords? This Is How It’s Done

A very popular and business-oriented ad service predominately focused on keywords comes from Google and goes by the name of AdWords. This service allows individuals and businesses to advertise by displaying ads on Google and its advertising network. But it is not that simple to use, as there are numerous settings and different strategies that you can launch through it.

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SaaS Growth

The CMO’s Guide To Marketing Automation (It’s More Than Just An Email Tool)

The term marketing automation keeps gaining more and more popularity in the digital realm. Tools like Buffer, Mailchimp, Instapage, Unbounce, etc. have taken digital marketing by storm and keep increasing their dominance further and further.

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SaaS Lead Generation

7 Core Principles of SaaS Lead Generation That Can’t Be Ignored

SaaS marketers spend a huge amount of time creating content. For most of them, such kinds of efforts are all about lead generation. According to a research by Content Marketing Statistics for 2016, around 85% of marketers put lead generation and sales at the top of their goals list for content marketing.

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SaaS Growth

4 Steps to get your SaaS Inbound Marketing in Formation

If you are just starting off with using inbound marketing for your SaaS business, take a few minutes, make yourself comfortable, grab some popcorn and read this post.

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SaaS Growth

5 Examples of Excellent SaaS Customer Referral Programs (+What Referral SaaS To Use)

Since time immemorial, word-of-mouth has been essential for growing a business. A company’s reputation may speak volumes, but it does not build out of thin air; a customer informs a potential customer that the product or service they have bought or used provided a positive result.

Remember how you got in trouble when you were young, because you followed the lead of one of your friends and participated in some naughty activity? What did your mother say to you?

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SaaS Lead Generation

6 mistakes that prevent your SaaS company from generating high-quality leads

 Not all leads are created equal.

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The “Quality Vs. Quantity” battle inevitably occurs during every company’s lifetime, especially if it is a SaaS company. Whether we talk about the content, leads or clients, this battle is perpetually being waged. Today we are going to go over why, when it comes to leads, quality wins over quantity every single time, and the five most common issues that hinder the acquisition of high-quality leads.  

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SaaS Sales

How to participate in SaaS tradeshows: Don’t make these mistakes

Not to sound too much like your mother, but mistakes in life should be avoided, and one should receive punishment for making mistakes (though hopefully not with a belt). In the business world, you are punished when you make a mistake in the form of a loss of revenue, higher costs, harmful employee turnover rates, all of which have the same result: a bottom line decrease in company profitability.

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SaaS Growth

Why you should never EVER promote your SAAS company with Inbound Marketing

If you are serious about growing your SaaS business, I mean really serious, you should stay miles away from inbound marketing methodology. I’ll tell you why.