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SaaS Growth SaaS Lead Generation

7 Things You Need to Have Before Becoming Incredo Customer

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”
Peter Drucker, American author, educator, and consultant

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SaaS Growth SaaS Lead Generation

How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Leads…

Leads = customers = profits

If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.

 

Maybe you should take up a career as a postal worker, or any other vocation in which you do not need to be on a perpetual hunting excursion for qualified leads. In the same notion that money doesn’t grow on trees, leads need to be chased down, tackled, and persuaded to convert themselves to customers.

Potential customers are not going to do a Google search for a service and randomly pick a company out of millions of search results. If a potential customer is searching for a service, they need to be directed to take a look at your company, and consider choosing you as a potential provider.

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SaaS Lead Generation

High-impact Ideas for Your SaaS Landing Page: This Is What You Need To Know

 

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SaaS Lead Generation

Conversion Rate Optimization: No Opportunity Left Behind

 

 

As Steve Jobs once said:

 

“You‘ve got to start with the customer experience and work backwards to the technology”

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There are some very good
conversion rate optimization lessons you can learn from Steve Jobs, as he knew how important customer experience is for growing a brand and making it stand out.

 

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SaaS Lead Generation

How Does Inbound Marketing Work for Web Scraping Companies? Datahen’s Case Study

How Inbound Marketing Works for Web Scraping Companies

In business, like in a chess game, your goal is to checkmate your competitors and establish your brand as the #1 in the market. But nobody wants to be on the losing side or end up in a draw. In order to reach your objective you have to outsmart your opponents, negotiate and be ready to sacrifice resources for the sake of positional advantage.

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SaaS Lead Generation

How to Grow Your Business with Inbound Marketing? The Inspiring Success Story of ClearClinica

The Inspiring Success Story of ClearClinica

Great companies never stop striving for the best. It’s so motivating to see your business thrive before your eyes and to be sure that customers are delighted with your service. No matter how big your business gets, it’s important to retain the drive, enthusiasm, dedication and values from your start-up days to attract more customers, increase sales and create your own formula for success.

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SaaS Lead Generation

7 Core Principles of SaaS Lead Generation That Can’t Be Ignored

SaaS marketers spend a huge amount of time creating content. For most of them, such kinds of efforts are all about lead generation. According to a research by Content Marketing Statistics for 2016, around 85% of marketers put lead generation and sales at the top of their goals list for content marketing.

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SaaS Lead Generation

6 mistakes that prevent your SaaS company from generating high-quality leads

 Not all leads are created equal.

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The “Quality Vs. Quantity” battle inevitably occurs during every company’s lifetime, especially if it is a SaaS company. Whether we talk about the content, leads or clients, this battle is perpetually being waged. Today we are going to go over why, when it comes to leads, quality wins over quantity every single time, and the five most common issues that hinder the acquisition of high-quality leads.  

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SaaS Lead Generation

5 Game Changing Trends in the SaaS Industry in 2016

The SaaS industry has been steadily gaining traction as a cost-saving means of servicing customers and clients. As with all business markets, trends come and go, as customer preferences change, and as the industry shifts. There are benefits and drawbacks when using SaaS, depending which side of the fence you are on (SaaS user data is in the hands of the provider, which is a risk), but SaaS usage has grown enormously over the past several years, and the industry is forecasted to experience an almost 18% growth rate by 2018. 59% of all cloud workloads are estimated to be SaaS by that year. It is safe to say, SaaS is here to stay.

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SaaS Lead Generation

Why You Don’t Get High Quality Leads

The world is long past cold calling and emailing in order to get leads. While these tactics are still present, the truth is that the emphasis is put more on generating leads via online marketing activities.

Many companies are making the mistake of going more traditional and thinking that push methods are the ones that are more likely to bring leads. However, data tells us a different story.

Inbound marketing techniques such as focusing on SEO and Social Media Marketing are the highest achievers when it comes to generating quality leads.

Here are a few tips on why you may not be getting the most qualified leads with your online marketing efforts: