Leads = customers = profits
If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.
Maybe you should take up a career as a postal worker, or any other vocation in which you do not need to be on a perpetual hunting excursion for qualified leads. In the same notion that money doesn’t grow on trees, leads need to be chased down, tackled, and persuaded to convert themselves to customers.
Potential customers are not going to do a Google search for a service and randomly pick a company out of millions of search results. If a potential customer is searching for a service, they need to be directed to take a look at your company, and consider choosing you as a potential provider.