Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “Should our SaaS subscription model be monthly, annually or both?” or “What are the best tips I can get in terms of annual vs monthly subscription models?”.
Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close!
Do you love free stuff?
Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often. You analyze your needs and the pricing plans and pay for the most comfortable one.
SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC, cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS).
Another research firm, Gartner Group says that SaaS industry remains the largest segment of the cloud market. The industry revenue is expected to grow 17.8 percent and reach 85 billion in 2019.