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SaaS Growth

5 Reasons Your SaaS Company Should Trust Incredo to Create a High-impact Inbound Marketing Strategy

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. At Incredo, it is our belief that if a SaaS company is reliant upon outbound in place of/more than inbound, they are missing out on a tremendous number of customer conversions. Essentially, they are wasting their money on outbound.

 

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SaaS Growth SaaS Lead Generation

How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Leads…

Leads = customers = profits

If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry.

 

Maybe you should take up a career as a postal worker, or any other vocation in which you do not need to be on a perpetual hunting excursion for qualified leads. In the same notion that money doesn’t grow on trees, leads need to be chased down, tackled, and persuaded to convert themselves to customers.

Potential customers are not going to do a Google search for a service and randomly pick a company out of millions of search results. If a potential customer is searching for a service, they need to be directed to take a look at your company, and consider choosing you as a potential provider.

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SaaS Growth

5 Key SaaS Trends for 2019

Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS.

 

In this piece we go through some of the prevailing trends and ideas within the SaaS industry in 2019, which small, medium and large SaaS companies alike should consider as key focus areas this year.

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SaaS Growth

Enterprise SaaS Spending Statistics and Trends for 2019

Software as a service, also known as SaaS, is a highly cost-effective software solution that offers a lot of agility for businesses. More companies are increasingly adopting SaaS solutions as they realize what a reliable option it can be for numerous business models and industries. SaaS has been growing at rapid rates during the past several years. The competition is already huge and it’s only increasing. In 2018, SaaS companies reported having over 9 competitors on average, which makes companies invest even more money into paid channels to get more leads.

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SaaS Growth

Marketing Goals Examples for B2B SaaS Marketing Teams

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth.

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SaaS Growth

Startup Founders’ Guide to Software Outsourcing

It’s a big challenge to reach business growth in a time when thousands of startups are founded on a daily basis. To survive in such a competitive market, you need to have clearly set goals and creative marketing and business strategies. There are many reasons why a lot of startups fail: wrong budget management, uncertain business objectives, lack of expertise, etc. One of the most common mistakes that many startup founders make is trying to do everything on their own thinking that it’s more effective and reliable. However, a closer look at things shows that the road to success can be gained by making use of better business solutions.

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SaaS Development SaaS Growth

Incredo Soars to the Top of Clutch’s Ranking of Content Marketing Agencies 2019

In today’s large online commercial climate, a firm is only as good as its digital solutions. Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients.

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SaaS Development

How To Deal With Software Development By Embracing The Slow Down Strategy

 According to Standish Group’s Chaos Report, the reason behind the delay in 94% of software development projects is that the programmers need to redevelop from scratch over and over again.

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SaaS Growth

6 Actionable Steps to Apply Your Keyword Research

You have done a lot of keyword research and you found out those keywords that are worth ranking for. You have created a keyword strategy to increase rankings of your website. However, do you really know how you are going to use these keywords? If you are unsure about that, go on reading, as today we introduce 6 actionable steps for applying your keyword research.

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SaaS Growth

Best Practices of Mobile App Marketing: Do You Know These 8 Elements for Successful Strategy?

As technology progresses, it’s unavoidable to face the tough turf that consists of your competition. For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition.

 

Without a doubt, these mobile app marketing strategies are very well-documented. But while they are effective, you are not automatically assured of the success it delivered its original user.

 

That’s because every marketing strategy is tailored specifically for the company that originally created it. And while adapting marketing strategies and tweaking it to suit your industry is perfectly fine, there are practices you can follow to make your strategies more effective.